A common SEO strategy is to use social networking sites such as Facebook, Twitter, and Linked-In. Social SEO is in every bit of online media. Whether it’s video, Facebook or other social media avenues, blogs, RSS feeds, forums, social SEO lets people know about your website. With a social presence, your website has a much higher chance of being noticed by people outside search engines, it adds links, and makes your website more visible to search engines.